Use Social Media to Boost Brand Awareness

Effective social media can boost brand awareness and deepen your relationship with customers – especially in the post-COVID-19 world. It allows the opportunity to foster relationships with current customers and to connect with potential customers. By understanding how to use social media, you can effectively boost brand awareness.

There are two types of social media use for brands: proactive and reactive. Both of these interactions generate brand awareness.

  • Proactive Social Media is where your brand can shine as a subject matter expert. By structuring your content with the “problem-agitate-solve” formula, you can respond to customer needs and explain how your specific product or service meets those needs. This type of interaction is all about building brand awareness.
  • Reactive Social Media means becoming part of dialogues that already are occurring on social platforms: responding and interacting with your current customers or clients, whether on your own posts or theirs, is a great example of this. This type of content usage increases customer engagement, meaning your brand continues to be at the front of the customer’s mind.

By using both of these methods to promote your brand, you encourage current and potential customers to view you as a trustworthy source of information.

Why spend the effort with social media if it doesn’t directly increase lead generation?

This is a common question, especially from those on the sales side. The benefits of having a strong social platform presence include:

  • Building trust & brand loyalty with key audiences
  • Establishing more personal, human connections with customers
  • Boosting brand awareness
  • Increase consumer knowledge & improve market timing
  • Cost-effective marketing

Why is brand awareness so important?

Having a social media presence may or may not directly impact your sales goals. It does, however, increase brand awareness and your ability to be seen as a subject matter expert. Social media is also a great way to promote timely content in a quick and cost-effective manner. Even better, these platforms encourage interpersonal interactions—meaning you have the opportunity to strengthen relationships with your customers. Brand awareness keeps your company top of mind and ahead of your competitors.

Want more ideas on using digital platforms to boost brand awareness? Stay tuned for more tips on how to strengthen your content and distribute it.