“5 Step Guide to Creating a Successful
Influencer Marketing Program”
In this eBook, we detail why social influencer marketing matters, what it can achieve, and outline five steps to create a successful social influencer marketing program.
Table of Contents:
- Introduction: Do You Know the Kardashians?
- Why Influencer Marketing Matters Today
- Step 1: Set the Right Goals: You Can’t Define Success Without Them
- Step 2: Find the Right Influencers (and Followers!)
- Step 3: Create the Right Content: It Has to Sell Twice
- Step 4: Execute, Confirm, Report… Repeat
- Step 5: Measure Success: What Metrics Matter to You?