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LOCAL MATTERS: LEVERAGING LOCAL MEDIA TO BUILD YOUR BRAND
Are you overlooking a proven tactic for securing media coverage?
The public relations landscape has changed. Public relations executives have more options than ever to reach not only reporters and editors, but also their audiences.
With this change, have PR teams let a powerful channel – local media – fall by the wayside? Are you missing out on the opportunity to garner thousands of media placements per campaign?
In this ebook, we outline why local media still matters, even as channels like social media and blogs thrive.
Download this ebook to learn:
  • How local media outreach can secure thousands of quality media placements
  • Why local media audiences are key to successful campaigns
  • How local media can complement your existing PR strategies
  • Tips for pitching local media and placing content in local newspapers, TV and radio
Learn why local media outreach could be your next best tactic for quality media placement.
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