It’s Already Back to School Time – Don’t be Late!


Don’t be late for your first day of school! You read correctly — the weather may be heating up, but it’s already Back-to-School time.

Smart marketers and PR Pros know that if they have a product or service to sell to parents or students, it’s already time to start planning and prepping Back to School stories and infographics.

Almost every consumer media outlet issues a special package of school-focused stories — which means they start working on them well in advance, because there’s no last-minute breaking news when it comes to “Tips to Get Kids to be Better Readers” or “How to Pack a Great School Lunch.”

This is why here at StatePoint we issue our Back to School package in early July, so that our client stories can make it into all those long-lead time packages being prepared by editors and publishers for their print and online editions. In fact, we issue all of our timely special packages long enough in advance so that media outlets can incorporate the stories before they go to press with their special sections.

This is a great opportunity for a wide array of brands — ranging from retailers to food brands to publishers to educational brands and beyond. We have found that Back to School is one of our most popular special packages, with each story typically garnering well over 1,000 media placements in print and online – and some stories even top 2,000 placements!

Of course, those who are tardy don’t just get detention — they wind up missing out on hundreds and hundreds of media placements reaching millions and millions of readers. So, smarten up and get ahead early this Back to School season!