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Feature Stories
Highlight your organization in a journalistic feature story that is nationally distributed and tracked to the 13,000+ local print and online media outlets and online influencers registered for StatePoint's editorial content distribution network.

Earn Local Media Coverage & Social Media Engagements With a Next Generation Mat Release

A mat release has always been a great way for brands to garner organic media coverage. Here at StatePoint, this story type has evolved into the next generation mat release (or what we call a feature story), enabling brands to generate placements in print newspapers and on newspaper, TV and radio station websites – and even social media posts that result in valuable social media engagements.
Social Amplification Promo

Distribution Options

Customize your distribution plan to best reach your target audience

  • Online + Print + Social
  • Online + Print
  • Online Only
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Per Story Results

1,100 – 1,300+
Print & Online
Placements
85 Million
Total Audience
Reach

55% of Online Placements are Featured on Front or Major Section Pages!

Add Social Media!
2 – 4M Social Impressions
4 – 6K Social Engagements

We’ll work with you to develop feature stories that provide readers with tangible “news they can use” – a format that allows your brand to be positioned as a trusted expert.
Our journalistic approach, combined with our content distribution network, allows us to target local media outlets and online influencers across the U.S., positioning your brand as a thought leader in front of a valuable demographic – middle to upper-middle class consumers living in suburban and rural communities.
A typical story is approximately 500 words in length, adheres to AP Style and includes a photo at no extra charge. We can include hyperlinks in your editorial copy and even incorporate your SEO keywords. Every story we develop follows two simple rules: it has broad appeal and provides readers with information of value.
A StatePoint feature story goes well beyond the traditional mat release and provides significantly more value than other forms of sponsored content. You can distribute a story on any topic at any time or in one of our timely special packages below.

Request A Demo

StatePoint Media feature story example
What You Get
In addition to 1,100 – 1,300 media placements, 4,000 – 6,000 social engagements (likes, clicks, shares, etc.), and 85 million audience reach, each feature story comes with the deliverables below.

Sponsored Content Creation

FREE LICENSED PHOTO

SEO KEYWORD INTEGRATION

Content Distribution & Tracking

Media Clips

PERFORMANCE GUARANTEES

REAL-TIME COVERAGE REPORTS

SOCIAL MEDIA INTEGRATION

OPTIONAL SPANISH DISTRIBUTION

Special Sections Calendar

February

Spring Home & Garden
Distribution Date
2/15/2018

April

Summer Living
Distribution Date
4/5/2018

May

Summer Home & Garden
Distribution Date
5/3/2018

July

Back to School
Distribution Date
7/12/2018

August

Fall Home & Garden
Distribution Date
8/9/2018

October

Holiday Season
Distribution Date
10/18/2018

November

New Year
Distribution Date
11/29/2018
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