Earn Media Coverage & Social Media Engagements With a Next Generation Mat Release
A mat release has always been a great way for brands to garner organic media coverage. Here at StatePoint, this product has evolved into the next generation mat release (or what we call a feature story), enabling brands to generate placements in print newspapers and on newspaper, TV and radio station websites – and even social media posts that result in valuable social media engagements.
Per Story Results
1,100 – 1,300+
Print & Online
4,000 – 6,000+
55% of Online Placements are Featured on Front or Major Section Pages!
We’ll work with you to develop feature stories that provide readers with tangible “news they can use” – a format that allows your brand to be positioned as a trusted expert.
Our journalistic approach, combined with our content distribution network, allows us to target local media outlets and online influencers across the U.S., positioning your brand as a thought leader in front of a valuable demographic – middle to upper-middle class consumers living in suburban and rural communities.
A typical story is approximately 500 words in length, adheres to AP Style and includes a photo at no extra charge. We can include hyperlinks in your editorial copy and even incorporate your SEO keywords. Every story we develop follows two simple rules: it has broad appeal and provides readers with information of value.
A StatePoint feature story goes well beyond the traditional mat release and provides significantly more value than other forms of sponsored content. You can distribute a story on any topic at any time or in one of our timely special packages below.