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Feature Stories
Highlight your organization in a journalistic feature story that is nationally distributed and tracked to the 13,000+ local print and online media outlets and online influencers registered for StatePoint's editorial content distribution network.

Earn Media Coverage & Social Media Engagements With a Next Generation Mat Release

A mat release has always been a great way for brands to garner organic media coverage. Here at StatePoint, this product has evolved into the next generation mat release (or what we call a feature story), enabling brands to generate placements in print newspapers and on newspaper, TV and radio station websites – and even social media posts that result in valuable social media engagements.

Per Story Results

1,100 – 1,300+
Print & Online
Placements
4,000 – 6,000+
Social Media
Engagements
65+ Million
Total Audience
Reach

55% of Online Placements are Featured on Front or Major Section Pages!

We’ll work with you to develop feature stories that provide readers with tangible “news they can use” – a format that allows your brand to be positioned as a trusted expert.
Our journalistic approach, combined with our content distribution network, allows us to target local media outlets and online influencers across the U.S., positioning your brand as a thought leader in front of a valuable demographic – middle to upper-middle class consumers living in suburban and rural communities.
A typical story is approximately 500 words in length, adheres to AP Style and includes a photo at no extra charge. We can include hyperlinks in your editorial copy and even incorporate your SEO keywords. Every story we develop follows two simple rules: it has broad appeal and provides readers with information of value.
A StatePoint feature story goes well beyond the traditional mat release and provides significantly more value than other forms of sponsored content. You can distribute a story on any topic at any time or in one of our timely special packages below.

Request A Demo

Social Amplification Promo

Distribution Options

Customize your distribution plan to best reach your target audience

  • Online Only
  • Online + Print
  • Online + Print + Social
Learn More
StatePoint Media feature story example
What You Get
In addition to 1,100 – 1,300 media placements, 4,000 – 6,000 social engagements (likes, clicks, shares, etc.), and 65+ million audience reach, each feature story comes with the deliverables below.

Sponsored Content Creation

FREE LICENSED PHOTO

SEO KEYWORD INTEGRATION

Content Distribution & Tracking

Media Clips

PERFORMANCE GUARANTEES

REAL-TIME COVERAGE REPORTS

SOCIAL MEDIA INTEGRATION

OPTIONAL SPANISH DISTRIBUTION

Special Sections Calendar

February

Spring Home & Garden
Distribution Date
2/16/2017

April

Summer Living
Distribution Date
4/6/2017

May

Summer Home & Garden
Distribution Date
5/4/2017

July

Back to School
Distribution Date
7/6/2017

August

Fall Home Improvement
Distribution Date
8/10/2017

October

Holiday Season
Distribution Date
10/12/2017

November

New Year Resolutions
Distribution Date
11/30/2017
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