StatePoint’s registered print outlets consist of daily and weekly community newspapers and our online media outlets are primarily newspaper websites along with a smaller percentage of TV and radio station websites.
From January, 2014 through May, 2015 the Briggs & Stratton campaign secured 1,028 confirmed print placements, 6,244 confirmed online placements, and a total audience¹ of 258 million. A single story on our service typically secures between 1,100 and 1,300 print and online placements, however, one particular Briggs & Stratton story alone secured 330 print placements and 1,041 online placements.
But not all placements are created equal, which is especially true for online placements. That’s why we rate every online placement according to the prominence of its location on a website (i.e. front page versus several clicks from front page). This analysis revealed that just over 90% of the online placements secured for Briggs & Stratton were located on a front page or major section page of media websites! No other service in the industry can come close to this number.
Additionally, the advertising value of the top 10 percent of print and online media placements² alone was worth more than 10x the total cost Briggs & Stratton paid. Again, that’s just the top 10 percent of placements and does NOT include the other 90% of placements secured.
Plus, if you include our new Social Amplification, which was not yet available during this Briggs & Stratton campaign, you can expect to receive an additional 4,000 – 6,000 or more social media engagements (likes, clicks, shares, etc.) per story.