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About
StatePoint Media, a leading

sponsored editorial content service

, connects brands with consumers through the mass readership of local online & print media outlets our clients are not targeting.

Our Story
StatePoint Media’s mission is to leverage the expertise of its non-profit and for-profit consumer-facing clients to create high-quality, journalistic content that provides consumers with tangible information of value.
The platform that makes everything work is StatePoint’s proprietary online editorial service, where we provide our content free-of-charge to more than 15,000 print, online and radio media outlets across the U.S. This web-based platform allows our clients to:
  • Generate greater awareness from placements in thousands of media outlets
  • Strengthen brand loyalty by providing readers with “news they can use”
  • Reach a valuable demographic: U.S. families
Additionally, our web-based platform allows us to deliver the lowest prices on the market and best-in-class reporting.
Hundreds of name brands and organizations have used our service over the years, including the American Medical Association, Dollar General, Experian, General Electric, Kellogg’s, Procter & Gamble, and Wells Fargo, to name a few.

Leadership
The company was co-founded by Roger Maes and Robert Silverman, who have over 50 years of combined experience in the media industry. Silverman oversees the editorial side of the business and media industry relations, while Maes is primarily responsible for sales and marketing. Both share in shaping the strategy and products of the company.
roger-maes

Roger Maes

Co-Founder & Chief Marketing Officer
Roger is a former Vice President of NBC Internet, Inc. and Docent, Inc. He has successfully developed and managed high-impact corporate communications campaigns for Commerce One, Edify, Jupiter Communications, Mattel Media, Philips Media, Tribune Co. and others. His experience includes time spent in public relations and corporate communications at such firms as A. Eicoff & Co., an Ogilvy & Mather Company; The Horn Group; and Bender Helper Impact.
Robert-Silverman

Robert Silverman

Co-Founder & Editor-in-Chief
Robert is a former Vice President of NBC Internet, Inc., and former journalist for Variety, Inside Media, Interactive Age, New York, National Journal and others. As a public relations executive he developed campaigns for Western Union, NotifyMe Networks, ProCricket, Eurekster and others. He has provided commentary to CBS News, CNN, The New York Times Syndicate and Reuters. He is co-author of the book, White House to Your House: Media and Politics in Virtual America (MIT Press).
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