Your marketing or PR team has just finished making the prettiest, most interesting, most effective infographic ever. Now what?
If you are like most companies, you post your infographic somewhere on your website and on your Facebook, Pinterest and Instagram accounts, and call it a day. And almost none of your customers see it.
Unless you work for a major media brand or one of the nation’s top consumer brands, your social media account probably doesn’t get a ton of visitors each day. You may even have a massive amount of followers, but unless they happen to visit immediately after you’ve posted your gorgeous new infographic, even they won’t see it.
When it comes to infographic promotion and distribution, it’s a game of numbers and strategy — quantity and quality.
Here are five things to consider to get the widest and most valuable audience for your infographic:
• Your Channels: Obviously you should put your infographic on your website and social media accounts.
• Your Marketing Collateral: It’s also a no-brainer to integrate it within your marketing collateral – which means that your PR team needs to work closely with your marketing and product teams to stay on the same page… literally.
• Special Interest Communities: Distribute it to special interest communities and organizations. If your infographic focuses on home improvement, post it to DIY communities. If it’s about healthy kids, post it to Family & Parenting communities. In addition to sending it to key opinion leaders with whom you have relationships, your team can also post it themselves within such communities where they should be participating online. Of course, this only will get traction for you if your infographic contains enough non-promotional information of value to these communities. Meaning: It better not just be a glorified ad that’s all about you, or you can expect to get flamed from other community members or ignored completely.
• The Trades: Pitch it to trade magazines and newspapers that cover your industry, just as you would a press release. Here, too, remember to make sure your infographic tells a story of value to the audiences of these publications.
• Consumer Mass Media: You can also help your infographic reach consumers through mass media. Newspapers, TV stations and radio stations might very well have a need for it, if its subject matters to the typical family or to a large enough group of consumers. You can choose to have your PR representatives pitch your infographic to individual media outlets, or you can enlist the help of an Infographic Distribution Service, such as our very own StatePoint Media service which will distribute it and track placements for you. When you work with a service like ours, you can easily and quickly secure editorial placement of your infographic on more than 925 local online media websites — and even in print in more than 75 daily and weekly newspapers.
One more important tip: When pursuing online or print media distribution for your infographic, it helps to accompany it with additional editorial copy, around 200 words, or so. Doing so will give it more credibility and help get it pick-up by media outlets looking for content. Some short accompanying text will help put your infographic in context — telling editors why they should run it and readers why they should read it!
Remember, an infographic is just one more way to tell a story, so make sure to tell it to the widest audience possible. Proper infographic distribution and promotion is just as important as good design. So stop leaving would-be customers on the table by not getting your infographic in front of them!
Image Credit: Aurielaki – Fotolia.com
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