Many of us make personal New Year’s resolutions, but why not set professional resolutions as well. Here are 4 content marketing resolutions to consider committing to in 2020:
- Content That Connects
A top goal of your content marketing should be to provide value to your target audience, which will result in more genuine connections. For example, leverage your company’s expertise to deliver advice, tips or other tangible information of value. You’ll connect better with your target audience, while strengthening brand loyalty.
- Brand Partnerships and Collaborations
In this age of social media, brands are continuing to collaborate more and more with influencers. But if you do this, be sure to closely vet your target influencers to make sure they can deliver quality engagements that hit your target demographic. This means going beyond simply checking out what influencers are posting about on their blogs and social media accounts, and vetting who their followers are and their comments on social media, as well.
You can also make smart partnerships to increase brand awareness through fundraisers and philanthropic promotions or cross-brand collaboration with a complementary brand to yours.
- Recognize When It’s Time to Outsource
As marketers, we like to think that we can do it all. We fill our calendars and to-do lists and stretch ourselves thin to hit deadlines and key metrics. But sometimes the key to growth or the successful roll-out of a new campaign is outsourcing. Be honest with yourself and your team about the strengths of your department and the best use of your time and budget.
A few things to consider outsourcing could include hiring a graphic designer, freelance writer, ghost writer for your blog, or a social media manager. You can also seek out services like StatePoint Media to cost effectively handle feature story development and local media distribution to thousands of media outlets you aren’t able to target.
- Work Smarter, Not Harder
Time is precious. Make the most of your 2020 calendar by repurposing old content or showcasing useful content in new ways. For more tips on how to repurpose your brand’s content, click here.
You can also maximize your creative head space by batching your work. Once you’ve gotten your mind zoned into one particular topic or task, like blog writing, try to knock out as many as you can in one sitting. When you keep rolling with one consistent task, you’re more likely to create a batch of great content that you can use for months. Your future self will thank you when that July task is already ready to go!